Merchandising
Your product deserves the best possible presentation. After all, you have invested a lot and competition is fierce. Contemporary promotional material forms an essential part of your marketing campaign and this material must be used correctly.
Installing a display unit or converting a shelf system is not a sinecure. However, for the professionals of WFM People it is all in a day’s work.
Display construction, presentation and conversion of shelf systems as well as POS and POP installations are only a few of the professional disciplines of a WFM People merchandiser. We also specialise in price registration, store checks, order administration, mystery shopping, service merchandising and recalls.
From creative concept to perfect execution: WFM People offers the opportunity to devise and develop (additional) promotional material.
Our expertise and experience guarantee professional advice about the presentation of your product.
Effective conversion plans
In four weeks, we converted all the shelves at 2,006 addresses in the supermarket and drug channel for an internationally operating manufacturer of baby and children’s food.
Results
- 97% effectiveness
- An average grade of 8.4
- Conversion of 39 kilometres of shelves
- Placement of 1.7 additional POS materials per store